In 2007, I launched my first business and was also doing some freelance writing for a lifestyle magazine. This gave me the idea for Crisp White Sheets, as no other website seemed to offer a unique collection that appealed to different tastes. We launched Crisp White Sheets in 2011, and 7 years later we are about to launch the brand to overseas hotels.
We have a fabulous collection of hotels, and each one is checked and approved by my team before joining. We also have a database of subscribers who use our concierge service on a regular basis. We arrange lots of different stays and lots of groups and exclusive use. The move overseas just seemed like the natural step forward.